How Do You Measure Social Media ROI?

How Do You Measure Social Media ROI?

Like most marketers, you fantasize about more clicks, conversions, and cash register rings.

Of course you do, who wouldn’t want to hear the soothing sound of ka-ching over and over? It’s why you’re on social media in the first place, right?

Not so fast...

Before you can successfully connect and convert on a frequent basis, you must first master the awareness and education pieces of the social equation.

Ultimately, you should be using social media (and tools and technologies) to create meaningful brand experiences that will lead to sales down the road. Don't fall into the trap of thinking that every click needs to immediately convert to a sale.

Social Media Success (SMROI) should be based on your ability to get fans to engage with your brand (even if it's just a few clicks worth of attention), whether that's to enter a sweepstakes, sign up for a conference, respond to an offer, or pass on a piece of content.

Elevated fan count means very little if it just sits still... but motivated fans who engage with your brand will pay off big time down the road.